Erik Mongrain’s (Guitar Player) Blue Ocean Strategy
*Blue Ocean Strategy is about creating an uncontested market place making the competition irrelevant.
Remarkable, this guy is. At age 21, Erik Mongrain broke out of the mold of struggling musicians with his guitar-lap-tapping madness.
It’s a smart move that took him from performing on the sidewalks to touring cities in US and Europe.
I can’t get enough watching him play since it always inspires me to be creative.
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