Archive for the 'new media' Category

Microsoft Surface, a Trailblazer in User Experience

I learned about this here. Anyway, just watch the video folks.

Neat! Very! :)

microsoft surface, surface computing, user experience

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Flash sites anyone? (in defense of Flash)

I love Flash sites! There I said it. Maybe the source of my bias is that I create websites and do a lot of animation in Flash prior to learning SEO and Internet Marketing.

But allow me to qualify that. I hate Flash sites that animates for the sake of animating, bulky (loads forever), has irritating sound loops and all the mindless crapness that screams “Hey, I’m a super flashy coooool site!” I love Flash sites that use motion design to captivate, communicate and engage audience without being obtrusive.

However, in the SEO/Internet Marketing world, ‘Flash sites’ often get frowned upon. The main reason being that they go against the grain of being ‘search engine friendly‘ which is the whole point of SEO.

I’m all for SEO, clean code, web standards and the good news is Flash can be SE friendly.

But let’s set aside those points of view for the time being. Because every once in a while some flash sites stand out from the crowd of W3C compliant websites

These exceptionally designed flash websites can hit the nail harder on its head than any other website. It captures the senses and deliver the message which is another way of saying “conversion.”

While it’s true that “you cannot manage what you can’t measure,” flash event tracking is already supported by Google Analytics.

So for all us Flash lovers out there. Keep the flame!

Finally, let me leave everyone with an entertaining animation (done in Flash!) via YouTube’s video player (also done in Flash! - hehe I’m just teasing).

I call this “Animator vs. Animation.” Watch who wins.